IncluseV: Powdered Beauty Products!

Antonia Devereux talks to Monica Chandak, founder of IncluseV, the company shaking up the cosmetics industry by creating waterless, powdered products.

Disclaimer: This post is sponsored by IncluseV. If you are interested in a sponsored post with us please get in touch at info@wildmag.co.uk.

IncluseV Face wash. Credit: IncluseV

Fresh water is an increasingly scarce natural resource, and as our populations rise, so does pollution, urbanisation, and climate change, placing further pressure on our water systems. Water is a key ingredient in the cosmetics industry, featuring as the top ingredient in many of our everyday items. With consumers becoming increasingly aware of their environmental impact, many producers are moving to lower their water footprint, from sourcing alternative water sources, or attempting to increase the efficiency of their products. But what if they contained no water at all? Introducing waterless, powdered products by IncluseV.

After 13 years within the cosmetics industry, Monica Chandak became frustrated with the needless amount of water in the products she was creating. In a bid to use her skills to benefit the planet, she has created a sustainable, cruelty-free, and natural product, made here in the UK, which contains no water at all. IncluseV provides powdered hand wash, body wash, face wash, and shampoo which is simple and easy to use. In this Q&A with founder Monica, we found out more about the origins of IncluseV, and how its revolutionary formula is mixing up the cosmetics industry.

Founder Monica Chandak. Credit: IncluseV

When did you start IncluseV and why?

I founded IncluseV in January 2022. At the time, I had been working as a cosmetic chemist in the industry for over 13 years, and during this time I had developed over 600 formulations. However, what really bothered me was the amount of water that goes in every formulation. One day my husband asked me if there was anything I could do to reduce the water in the products and create something that is truly sustainable. My answer was IncluseV, a powder based formula which finds the balance between liquid and solid. IncluseV has filled a gap in the market which solved multiple issues within the industry, the state of the art formula is easy to use and light weight, meaning that it is convenient to use on the go or at home, unlike bar alternatives.

What makes IncluseV products different from others on the market?

Each sustainable alternative to liquid wash off products has its own flaws, including soap bars which can become sodden, difficult to transport, and we often do not want to share with others. After 3 years and 150 trials, we believe our revolutionary formula is flawless. IncluseV contains high performance powders, so your product isn't watered down, avoiding unnecessary packaging. Our vegan, fragrance, and cruelty free formula is good for you and the planet! IncluseV is always free from:

● Water

● Fillers

● Sulphates & Phthalates

● Synthetic Colours & Fragrances

● Parabens

● Animal-derived or Tested Ingredients

IncluseV’s product range. Credit: IncluseV

What does sustainability mean to you and the brand?

Sustainability is such a broad term and almost every brand has its own definition. Although we are happy to see everyone doing their bit, it’s vital that consumers are aware of what is in their products and where they are made, to avoid the increasing levels of greenwashing within the industry.

Here are our definitions of sustainability at IncluseV:

● Energy efficient: we require minimum energy to mix our powders and pack them. No heating or cooling, purely mixing.

● Low or zero waste: As all of our products are powders, we have incredibly low to zero waste while manufacturing, packing and during customer usage.

● Safe for the planet and people: all the ingredients are carefully chosen to make sure they are safe to go on your skin and down the drain.

How do you ensure ethical and sustainable practices throughout production?

All our ingredients are carefully chosen and bought from the UK and EU to minimise our carbon footprint. These ingredients are then used to produce and pack IncluseV products in the UK in our own facility, again helping us maintain our low carbon footprint. We use absolutely no water in our products, helping to reduce our impact on the planet.

What's your favourite product throughout the collection?

I am totally in love with our body wash, it's by far my favourite product at IncluseV. It has helped me with my Keratosis pilaris, a skin condition that causes dry, rough patches, and tiny bumps, on the skin. I had suffered from Keratosis pilaris and nothing seemed to help. I started using our body wash within my usual after care routine, and its soothing, gentle exfoliating has really improved the appearance of my upper arms.

To find out more and shop IncluseV, head to the links below!

IncluseV Website

IncluseV Instagram

About the Author: Antonia Devereux is Wild’s Managing Editor, and a final year Environment, Economics, and Ecology student at the University of York. Her favourite IncluseV product is the Amla & Nettle shampoo!